Pay Per Click Advertising
PPC
Quick wins where it matters most, get noticed online FAST.
WHAT
The single most effective way to gain instant exposure online is through Pay Per Click Advertising.
Pay-Per-Click advertising or PPC, promotes visibility in various search and directory listing pages by using paid placement, contextual advertising, directory listings and paid inclusion, by paying for the search results in one of the many available forms. PPC is the fastest way to get effective exposure online and create the foundation of a dominant Internet presence.
- Such exposure is available as a Sponsored Link or a Pay-per-Click advertisement in the "Sponsored Results" section (Usually top & right-hand) Search Listings. This is the case for the top search engines: Google, Yahoo, and Bing.
- Pay Per Click is not only available on search engines. Publishers can also include PPC advertisements on their sites. Search Sponsored Ads may also be displayed throughout relevant websites, popular blogs and forums.
- An effective PPC Campaign must include ongoing keyword analysis and research. Such research involves analyzing current search trends and identifying the proper target keywords and phrases to capitalize on the search terms that best describe the goal of each Campaign.
WHY
Choosing effective key phrases, creating effective PPC ad copy, titles, and descriptions, and developing landing pages is critical for the success of any Pay Per Click Advertising Campaign.
- Identify the most effective search phrases to pay for by researching the competitive nature of the keywords and determine the most cost-effective bid for each search phrase.
- Bidding Aggressively for key phrases during peak time and traffic is essential to managing an effective Pay Per Click Marketing Campaign. Doing so, within your budget is anything but a simple task and exactly why so many turn to experts, to maximize their ROI.
- We can create attention grabbing, call to action banner advertisements with motion, to instantly capture the attention of the viewer and entice them to click on the ad for further information. We also develop Landing pages with specific calls to action so we can track conversion rates and the success of each targeted campaign.
- While Pay-Per-Click campaigns can be a highly cost-effective and time-efficient tool to bring visitors to your website, one can also burn through a lot of money in a short period of time without achieving a return on their investment. This is why PPC campaign management by experienced professionals is critical.
